Our Company

In 1985 Anthony Toop launched a real estate company from his home in Toorak Gardens with his wife Sylvia. From the outset, Anthony and Sylvia were determined to create the best real estate company in the country, and to set the industry standard.

Over the years Toop&Toop have set the standards not only in the real estate industry but we have been recognised outside the industry for our customer service, quality assurance and business excellence.

Toop&Toop have been recognised outside the industry for customer service, quality assurance and business excellence winning a host of high profile awards including Telstra Business Awards, Customer Service Institute of Australia Awards, and were the first real estate agency in the country to achieve certification to Quality Service ISO9000 standard.

One of Toop&Toop's famous Award winning innovations has been the patented VirtualAgent Selling System (VA). This pioneering technology was the first application of SMS and email as a publishing tool in real estate, and as far as we can ascertain, was the first in the world.

Fast forward and Toop&Toop is highly recognised nationally & internationally as a market leader in residential real estate.

Toop&Toop launched world first 3D Smart TV broadcasting in real estate, and have developed a live interactive weekly property show (www.toop.tv).

In recent times Toop&Toop has embraced technology to deliver new services and products never imagined possible only a few years ago, and in the process have brought down customer costs while enhancing sales capabilities and client results.

Toop&Toop is widely acknowledged as the strongest, high profile independent real estate firm in South Australia. Team Toop take pride in the fact that we are not a competing group of agents under one franchise banner but rather one cohesive family business.

Toop&Toop, one team, covering South Australia's premium residential locations, working together for our clients to buy, sell and rent their homes.

Genevieve Toop
Chief Executive Officer
0418 824 178
Suzannah Toop
Chief Executive Officer
0413 594 285

Our values

At Toop&Toop our mission statement is central to our values and our culture. Our mission statement is not just hanging on a wall in the office somewhere; it is something our whole team believes in and are proud of. It is cemented into the heart of the company and provides the inspiration and drive for us to continue to innovate and lead the real estate market.

  • We will take the lead
  • We will not let the competition set the pace
  • We will focus on competitive edge at every opportunity
  • We will provide service to our clients of a standard unmatched in real estate
  • We will be led by our customer not by our products
  • We will do the right things as well as do things right

Find the Right Agent

At Toop&Toop we understand that you may 'click' with some of our agents more than others.

Get to know our team better by clicking on their portraits below. Find out more about their approach to selling, what their clients have to say, what properties they currently have on the market and the homes they have sold.

At Toop&Toop we work as a team, and we are all striving to get you the best possible outcome – this starts with finding you the right agent.

Sales Team

Find a Sales Partner

Leasing Team

Find a Leasing Partner


Toop&Toop are second to none when it comes to marketing property.

In 2012 we yet again won the Real Estate Institute of South Australia’s Marketing Award, and then in 2013 we went on to win the Real Estate Institute of Australia’s National Communications Award (Marketing). This makes 9 national Awards representing the highest number won in South Australia (next highest 3 in Commercial Category), highlighting our ongoing skills and passion in this space.

Our in-house advertising studio Hoot&Toot is instrumental in setting Toop Client properties apart as Toop&Toop push new boundaries to showcase your property in the best possible light, to the greatest audience at the least cost.

Clients are encouraged to tour our studio, meet the marketing team, and discover first hand how we dominate in online marketing, and set standards in traditional mediums.


At Toop&Toop innovation is no “buzz word”.

Innovation is about looking into the future and making it possible now, giving our clients a massive edge on the competition and getting results when others fail.

Knowing what our customers want before they know they want it, and delivering it to them before they ask!

Check our latest innovations below.

Innovations changing traditional real estate forever.

Property Video

Toop&Toop launched our own online live TV show weekly in 2009, and it has run weekly ever since.

Our show delivers new videos content weekly, and now we have VideoAll - online video commercials for all our client house properties. Take a close look at the statistics, Toop&Toop just dominate online and our clients now share in the success of companies such as YouTube.

In 2014, quality video is now best practice marketing, the new norm for premium marketing of property…but remember not all videos are the same – make sure you do your research so your property is marketed in the best possible way.

Virtual Agent

VirtualAgent (VA) has serviced South Australian buyers and sellers since 1998, a patented selling system that has broadcast capabilities and is smart technology.

Why VirtualAgent? It is a system that acts just like an agent, and is "Virtually an Agent". Working in the back ground at Toop&Toop 24/7 VA never gets sick, never goes on holidays and is there assisting buyers and sellers around the clock....tirelessly matching buyers and sellers communicating by our VIP email.

It is a very cool technology. VA drives a lot of extra sales for our clients and our team. VA harnesses the power of an entire cohesive team collecting buyer names and requirements and then VA goes to work to find that dream property.


As a special service to our VIP buyers, members will have access to our ToopVault properties. These are properties listed with us sometimes minutes after the agency is first signed - sometimes weeks before the property is listed on other websites.

A real buyer advantage.

Take a look at our ToopVault properties now