Dazzling Parkside property delivers premium result

The sale of a stunning Parkside home highlighted a continued healthy appetite for quality Adelaide properties, despite the challenges presented by coronavirus restrictions.

The double-fronted 1900s cottage, ideally located on the city fringe and just off Unley Road, proved hugely popular, selling within days of being placed on the market by Toop&Toop sales partners Jordan Begley and Debi Zecevich.

The home, sited on just over 300m2, attracted multiple offers at a price guide of $1.2 million before selling at the upper end of the vendors’ expectations.

It is believed the sale price per square metre could be a suburb record for Parkside.


Begley and Zecevich offered inspections of the home on March 21 and March 24, with strict hygiene and social distancing protocols in place. Buyers weren’t deterred, however, with around 100 people viewing the home and the sale being finalised soon afterwards.

Begley, who has achieved consistently outstanding results in Parkside in recent years, said the home’s exceptional finishes, prime location and an easy-care block had been key factors in its popularity, while uncertainty around the coronavirus had virtually no impact on the campaign.


“It was a very unique property,” Begley said.

“It definitely had some wow factor about it and was much very ‘on-trend’. The renovation was stunning.

“It was ideal for people seeking a high-end property who also wanted to downsize.”

Begley said the bumper sale had reaffirmed his confidence in the resilience of the Adelaide property market.


“From my personal experiences over the past month, I don’t feel like there has been a downturn in buyer demand,” he said.

“With people who were sitting on the fence and weren’t sure if they want to buy or sell, then maybe they might be less driven to act right now.

“But people who are committed to buying and who have committed mentally, their attitudes don’t seem to have changed at all.

“The buyers of this home, for example, had already sold their home in the Adelaide Hills. Their finances were in order and they acted almost immediately.”

Begley believes quality homes that are well presented should continue to prove popular in coming months.

“There’s still good consistency for good properties. That hasn’t changed,” he said.

“I think it’s a matter of qualifying the right buyers and getting them through the properties.

“That’s a real advantage we have with the Toop Vault, for example.

“We can work with them and offer a personal touch. I think that’s critically important.”