Genevieve Toop

CEO Sales & Marketing

CEO Sales & Marketing

With a passion for property, marketing and innovation, Genevieve Toop is building on a family tradition of excellence in the South Australian real estate industry.

Genevieve and her husband Bronte Manuel assumed ownership of TOOP+TOOP Real Estate in 2019, leading the award-winning Adelaide business into the next generation.


She heads up the sales and marketing divisions of TOOP+TOOP after being exposed to every aspect of the business – and the real estate industry – from her formative years.

It was commonplace during school holidays for Genevieve to help her parents Anthony and Sylvia with the business, from creating gift baskets to document filing and working at the front of house.


After completing a Bachelor of Business Marketing at Melbourne’s Monash University, she moved to London to pursue an advertising and marketing career.


During her time in London, Genevieve worked in real estate as a buyers’ agent while completing a post-graduate diploma in marketing at Imperial College. That helped her secure a role as an advertising executive at the Institute of Chartered Accountants England and Wales.

Genevieve returned to Adelaide - and the family business – in 2012, taking on the role of General Manager of Toop&Toop’s sales and marketing departments.

Under Genevieve’s guidance, TOOP+TOOP has enjoyed unprecedented industry success at both local and national levels.

It was named Australia’s best property marketers in 2015, 2016, 2017 before earning a place in the national Hall of Fame in 2018. The business also won Australia’s No.1 Agency award in 2017, 2018 and 2019, resulting in Hall of Fame induction in 2020.

Genevieve and Bronte see Toop&Toop as an extension of their own family. That’s reflected in the business’s commitment to providing a modern, enjoyable workplace for its team, with services such as an on-site wellness centre and creche.

Balancing work and home life, you will often see Genevieve hanging out with her son Loxton in the Toop Creche or exploring properties for sale.

Genevieve recently gave birth to her second son, Archer.

She also writes a regular lifestyle blog, ‘At Home in Adelaide’

Contact Me

Genevieve Toop

CEO Sales & Marketing


08 8362 8888



How Can I Help?

I would like