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Our company In 1985 Anthony Toop launched a real estate company from his home in Toorak Gardens with his wife Sylvia. From the outset, Anthony and Sylvia were determined to create the best real estate company in the country, and to set the industry standard. Innovation and systematic, cost effective business practices soon became the hallmarks of Toop&Toop. For an industry that was locked in tradition, many found these innovations including floodlit signs and a weekly Home Gallery magazine, challenging. However, Toop&Toop's unique marketing, impeccable ethics, outstanding service and passion for moving real estate to new levels soon became the model for others to follow. Through the 1990s, the company became acknowledged as the strongest, high profile independent real estate firm in South Australia and gained recognition by winning numerous awards and setting the standards in:
Toop&Toop is now recognised nationally as a market leader in residential real estate in Australia. Into the new century, the company continues to develop strongly with a focus on using advanced technology to constantly deliver new services and products to enhance the effectiveness of the sales process. Integral to this success are qualities such as nimbleness, risk-taking and the willingness to challenge assumptions in order to find a better way of providing service to clients. Groundbreaking news spreads, and the demand to hear about Toop&Toop has spread interstate and overseas with requests to be a keynote speaker becoming a regular event. Meanwhile, Toop&Toop's founding passion for innovation and focus on efficiency continues to be maintained at the highest standard. Mission Statement
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Determining the value of your home When selling your home your goal, like ours, must be to establish a suitable price range to attract the maximum number of prospective buyers who may find your property desirable and have the means to purchase it. This chart shows how buyers tend to cluster around certain price ranges or categories. Thus, the more buyers in a category, the better our chances of selling homes in that category. That doesn't mean we should price your property to conform to available buyers. After all the optimum result is Toop’s target. Our strategy for marketing your home is to have the greatest buyer reach and therefore move you up the price pyramid. To do this we must ‘out market’ other agents and similar properties competing for your buyers.
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Definition of fair market value Determining the asking price for your home, is defined as: The price, estimated in terms of money, which a property will bring if exposed for sale in the open market, allowing a reasonable time to find a purchaser who buys with full knowledge of assets and defects of the property, all of the uses to which its use is suitable, neither buyer nor seller being compelled to act. The price at which a willing seller would sell and a willing buyer would buy, neither being under abnormal pressure. Toop’s Target is defined as: The price achieved by guaranteed access to the most number of qualified buyers quickly in order to create the maximum level of demand and competition. Property value is determined by comparing the subject property with other properties of similar size, quality and location that have recently sold. The sales analysis included with this report has been prepared to assist you in forming an opinion about the fair market value of your residential property as of this date and under present market conditions. You can also take advantage of our online technology by using WebAppraise™ to assist you to determine the market value of your home. The market value of your home is based on the following considerations: selling points of your home and location competing property in your market market conditions availability of buyers your sales goals However, with superior property presentation, innovative selling methods and access to all qualified buyers, Toop&Toop are uniquely positioned to achieve the highest selling price for your home. That is Toop’s Target.
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Effects of market value When determining the market value of property, these are the key factors that affect the buyer’s perception of a home. Property This is the main factor. Consider: size, age and style of the home size, shape and topography of the land number and type of rooms quality of construction amenities offered (pool, spa, tennis court, decking, etc) Location This is the suburb, area and specific neighbourhood. Evaluate: land location and view - cul-de-sac, corner allotment or main road school district and access safety and security neighbouring property's style and condition access to shopping, cafes, neighbourhood facilities and public transport community activities, recreation areas and parks Condition of the Home Assess the overall condition of the home. Evaluate: street appeal landscaping and gardens interior and exterior condition renovation, updating or other special features such as timber or marble flooring, granite benchtops, state-of-the-art appliances, quality cabinetry and so on. Economy and Market Conditions Each of these factors has a cumulative effect. Consider: the current residential real estate market available financing and mortgage rates state and national economy predominant buyer trends Financing and Confidence Media coverage of the perceived state of the market can affect buyer confidence negatively or positively. Various types of financing can also impact the selling price. Evaluate the effect of: cash unconditional conditional upon house sale pre-approved loans finance conditions conservative bank valuers Comparable Properties The most effective way to determine the value of a home is through a Competitive Market Analysis (CMA) such as the one included in this report. This compares pricing of comparable properties, including details such as: homes advertised and currently on the market similar homes recently sold in the area other sales in the locality Agent Selection Toop&Toop have greater access to buyers than any other agent. This impacts positively on your market value. We set the standard in finding the right buyer.
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Staging your home An important component in achieving the ‘top’ sale price for your property is the way it is presented. Toop&Toop set new standards in providing valuable home styling advice, backed by our Home Stylists - "Presenting Beautiful Homes". With these resources available in addition to the many simple things you can do to present your property, Toop&Toop will ensure your home reaches its full potential. The following list details an example of improvements to consider before putting your home on the market. Doing these simple things will help to showcase your property and highlight its unique and special characteristics. Outdoors Pay extra attention to creating the right first impression. Ensure the entrance is welcoming and landscaping manicured. Remove toys, tools or vehicles which may distract from the appearance of your home. Living Areas Open, light uncluttered areas show your home to its best advantage. Rearrange or eliminate furniture to best emphasise room size. Clean windows and drapes and thoroughly vacuum and dust all areas for maximum appeal. Kitchens and Bathrooms These are often the most thoroughly scrutinised rooms in a home, so an immaculate kitchen and sparkling bathrooms are essential to maximise your home's desirability. Polish floors, mirrors and appliances. Leave benchtops and sinks free of clutter. Neatly arrange drawers and cabinets and freshen rooms with plants, potpourri, scented soaps or candles. Overall The general ambience of your home is very important. Pets should be gone or outdoors, never inside. Play soft music, place fresh flowers throughout, light a crackling fire in the fireplace if appropriate. Be aware of any unpleasant pet, cooking or smoking odours by burning scented candles or thoroughly airing your home before each inspection. Leave lights on and open the doors to all rooms for a spacious feeling. Presenting Beautiful Homes our Home Styling experts, specialise in presenting your home to its full potential while minimising demands on your time. For more information please click on the link below www.pbhomes.com.au
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Virtual inspection Using technology to solve age-old real estate problems is at the heart of current Toop&Toop innovation. We set the industry standard. Every Toop&Toop client receives access to the world audience through our website at toop.com.au. Having initially suffered the frustration of industry-bound web sites, associated service problems and high costs, we created our own site and it has been embraced by the market. toop.com.au has been operating since May 1999 and the growth has been staggering. Today we are approaching 1,000,000 hits per week compared with 20,000 per month 2 years ago. Our web designers have shown outstanding skills to deliver information with simplicity and speed. Virtual Inspection IPIX (Interactive Pictures) is the most advanced imaging available for the web. This astonishing immersive-image technology originally developed for NASA is the perfect application for real estate and has become an integral part of Toop&Toop’s on-line marketing. Virtual tours address privacy and security issues. There is no safer or more secure way to let the public view your property and reduce the impact of the sale on the household. It is also an ideal way for buyers to identify properties that suit their needs. Saving you money Virtual Inspection brings efficiency. It saves valuable house hunting time for buyers, time spent preparing for opens for sellers and allows your Sales Partner to give more attention to your buyers. This means that you the seller will benefit from the marketing dollars saved. How Do Buyers Inspect? From home, at work, or by visiting Toop&Toop, over 200 properties are available to ‘tour’. Your Sales Partner can direct your tour on our large life-like screen (It is worth the visit to Toop&Toop just to see our supporting technology). Secure Inspection Toop&Toop also offer SecureInspection™, another innovation in open inspections. SecureInspection™ is a system that redefines industry standards, whereby only registered buyers and people providing identification are invited to inspect your home. Buyers While visiting toop.com.au be sure to register to receive a suite of special services. Register as a VIPBuyer™ and receive your own AccessCard™, VIPViewings™ of new listings before the public, Saturday's ad emailed on Thursday night and much, much more. Online Marketing Technology… we set the standard by providing today’s solution for yesterday’s problems.
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Print marketing When selling your home, print advertising is still very important. Keep in mind however, that consumers no longer expect to find all that they require in the press. The growth of internet usage is breathtaking. Even if we see a stabilising of this growth, the internet is as important as the press to buyers. Toop&Toop believe in the need for a substantial presence in both print and electronic media. We have integrated our traditional print and new electronic media and redesigned our weekly magazine. Our corporate print advertising, signs and property cards now all carry a unique property ID for instant access to property information on our web site. Our web site, which sets the industry standard, continues to be upgraded with ongoing integration of all marketing materials to provide express access to information and buyers' needs. The VirtualAgent™ system is now the centrepiece of our integrated marketing approach. VirtualAgent™ has unique publishing functions and broadcasts daily to buyers' mobile phones or personal email. Each month, over 20,000 personal SMS classified property ads are sent directly to individual buyers’ mobile phones, with valuable property information. Current statistics show the success of your property sale still relates to the amount of exposure your home receives. For that reason our largest form of promotional marketing remains newspaper advertising. (refer to the Where Buyers Come From graph) The Advertiser, as the only Adelaide daily newspaper, provides unique readership levels and a flagship platform for traditional marketing campaigns. Anecdotal and independent research prove Toop's stand out colour property ads and visual design along with prime placement guarantees the attention of all weekend real estate readers. Toop&Toop has a comprehensive advertising studio at our Norwood Property Centre. Five full time staff including our own professional photographer ensure your property is presented by exceptional print marketing. No other agent comes close to our commitment in print marketing, we set the standard. Toop&Toop's rapport with the media including The Advertiser, The Australian, The Financial Review and The Messenger papers results in exceptional coverage for our clients' properties. Toop&Toop's integrated selling system, incorporating new electronic media is creating entirely new capabilities. Given our unique ability to source the right buyers for our clients, we set the standard in our communication.
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Our auction powerhouse In today’s real estate market the age-old mystery of the auction process is being challenged. Extensive coverage in electronic and print media has changed consumer perception of the auction. Buyers will no longer accept auctioneers who are arrogant, autocratic or indulge in endless waffle. This wonderful ancient craft is under threat of extinction, unless the auction industry can meet the demands of the modern informed consumer. The Toop&Toop Auction Approach An auction is about generating the best conditions to secure the top price for your property. Auction is a science; with the theatre of auction day the most visible element. At Toop&Toop we build a total marketing strategy around the pivotal auction performance. We believe results are enhanced and risk of failure is managed by our unique holistic approach. Sincerity, simplicity and accountability are our highest priorities. At Toop&Toop you can be assured that both your sales partner and your auctioneer will work closely with you through each of the five distinct elements of our approach: Pre-auction - the period leading up to sale day Auction knockdown - sold under the hammer Auction day - on site and on the day negotiation 6 day window - post auction negotiation continues Active private treaty - advertised ‘for sale’ at a price Our auctioneers are highly skilled and flexible. We achieve our vendor’s wishes by judging and mirroring the mood of the gallery to "connect" with the buyers and relax them. If it is really hot, we dress casually, like the buyers. If it is raining, we provide umbrellas or go inside. You also have choice with Toop&Toop. We can conduct your auction on-site or off-site in our own brilliant in-room facility. We can conduct your auction on its own or with other homes. You also decide on the auction date and time with our team. Toop&Toop - set the standard. Our auctioneers will generate the best result for you.
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Innovation At Toop&Toop we recognise that what was once exceptional service merely becomes expected, and innovation today is a given tomorrow. We believe in recognising the changing needs of our clients and responding to tomorrow’s challenges today by setting new standards. Traditional agencies fighting change struggle to deliver. Consumers are more demanding and savvy, wanting more for less. Recognising that the advances in technology offered the potential to take real estate service and results to a new level, Toop&Toop began work in 1998 to create an enhanced selling system incorporating the latest technology. This selling system, developed with the support of the South Australian Centre for Innovation, is known as VirtualAgent™ and has set a new standard in the industry. Toops will never waiver in our resolve to maintain traditional values whilst we embrace the future. An example of this is the unveiling of the Foundation Stone of the Toop&Toop Property Centre by His Excellency, Sir Eric Neale in 1999. This was a symbolic milestone for our company. Using a 100 year old stone cottage established by the efforts of our early settlers we house the latest in technology and are the focal point for new solutions as we continue to set the standard. As you experience the benefits created with the VirtualAgent™ system and utilise the new services it brings to you, feel proud it was developed right here in Adelaide. Toop&Toop, responding to tomorrow's needs today. That's innovation. That’s setting the standard.
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